FootClothes.com

Oh, the origin story. Right.

Actually, launching the sock brand was more of a happy accident than a grand plan. Before the pandemic, I was making a living as a séance magician at The Stanley Hotel. But when the lockdowns hit, I urgently needed a new venture, something outside the typical corporate box. Initially, I toyed with creating unique band merch, I thought band socks would be cool as nobody had them.

Then, one evening, while my partner and I were unwinding with wine and video games, one of us referred to socks as ‘foot clothes’ because we forgot the actual word, “socks.” I honestly don’t remember which of us it was at this point. So, our fun drunken night somehow turned into me making a business plan and buying URLs.